![LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic - Sustainable Brands LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic - Sustainable Brands](https://sustainablebrands.com/eddy/mag/story/keyart/5145/conversions/primaryimage-fbimg.jpg)
LEGO Ends 50-Year Partnership with Shell After 6 Million People Campaign to Save the Arctic - Sustainable Brands
Greenpeace International - Shell is already invading the Arctic to drill for oil. Now it's trying to pollute our children's minds by putting its logo on millions of LEGO toys worldwide. Tell
![This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX](https://media.pri.org/s3fs-public/styles/open_graph/public/photos/2014-July/greenpeace_shell_lego.jpg?itok=bg5SNSht)
This Greenpeace commercial slammed LEGO for its brand partnership with Shell oil, and it worked | The World from PRX
![Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/10/1412931238641/eceab5d0-fefe-48de-b309-abc954c74d67-1020x612.jpeg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctZGVmYXVsdC5wbmc&enable=upscale&s=919d4306b8e0111b4139b9b9a917f48b)
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
![PDF) 'LEGO: Everything is not Awesome!'A Conversation about Mediatized Activism, Greenpeace, Lego, and Shell PDF) 'LEGO: Everything is not Awesome!'A Conversation about Mediatized Activism, Greenpeace, Lego, and Shell](https://i1.rgstatic.net/publication/285637363_'LEGO_Everything_is_not_Awesome'A_Conversation_about_Mediatized_Activism_Greenpeace_Lego_and_Shell/links/5c94f72d45851506d724689a/largepreview.png)